Londons rental trends

We Chart Londons Rental Trends

Since the first issue of Homes & Property, both the capital’s skyline and Londons rental trends have been transformed beyond recognition. Here’s how…

From yuppies to yummy mummies, and scumble glazing to polished concrete, it’s not only Londons rental trends that has changed almost beyond recognition in the past 20 years.

In 1996, London was just coming out of the recession-before-last. The average home cost £79,000. Today prices have jumped 518 per cent to an average £488,908.

Wages have failed to keep pace with this leap. In 1999 the average Londoner earned £22,487, compared to an average £36,302, a 47 per cent increase. Which means property prices have risen more than 11 times as fast as incomes, locking many Londoners off the property ladder (sources: Office for National Statistics; Savills).

In 2001 just 15 per cent of Londoners rented — it was what you did for a few years before you bought a flat.

Now, around one in three of the capital’s residents belongs to Generation Rent and many believe they will never own a home (source: Valuation Office Agency).

In 1996 an average first-time buyer borrowed £55,575 and earned £21,575. Today’s first timers earn an average £51,000 and borrow £174,000.

Their average deposit is £96,000, which is a tenfold increase on 20 years ago (sources: Council of Mortgage Lenders; Halifax).

The capital’s transport network has spread and improved over the past 20 years. In 1996 the Jubilee line was extended through central London to Canada Water, Canary Wharf, and on to Stratford.

Canary Wharf, back in those days, was very much a work in progress: metaphorical tumbleweed blew across Canada Square at evenings and weekends. Charlie Hart, head of City & east residential development at Knight Frank, was working in Canary Wharf in 1996 but believes it was not until the early to mid-Noughties that the area reached a “critical mass”.

Both HSBC and Barclays banks built new head offices in the area, restaurants, bars, clubs and shops started to open, and developers started investing in the first residential towers, notably Pan Peninsula.

“It was the first dawn of a strong and viable high-rise market in London,” says Hart.

The 2010 extension of the East London line has worked similar magic on local property prices. In Shoreditch, for example, they have grown from £91,678 to £492,398 over the last six years, an increase of 437 per cent.

1996-2016: HOW WE’VE CHANGED

Then: local councils held all the power.
Now: London has had an elected Mayor since 2000.

Then: Routemaster buses.
Now: Boris Bikes.

Then: developers and councils rarely hired outside architects to design homes, hospitals, or schools.
Now: a “starchitect” name or an up-and-coming practice is seen as an essential expense.

Then: One Canada Square was London’s only real skyscraper.
Now: the skyline has changed beyond recognition with additions such as the Shard, Heron Tower, the Cheesegrater and the Walkie-Talkie. With 250 more towers in the pipeline it is hard to imagine how crowded the skyline might look by 2036.

Then: One Hyde Park had just been granted planning permission.
Now: after a million column inches, homes at this most-prestigious address fetch record prices. One buyer spent £136 million on a duplex. The scheme upped the ante for other developers, who now routinely add lavish health and leisure facilities to tempt buyers.

Then: Kelly Hoppen’s “taupe on taupe” style was the look to copy; stencilling and scumble glazing were unaccountably hip, as were squishy sofas decorated with giant cabbage roses and heaped with pastel-coloured cushions.
Now: 50 shades of pale grey on the walls, engineered oak or polished concrete floors, and mid-mod furniture rule.

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