Affordable Homes Central Housing Group

Hammersmith’s Tallest Building Plans

The 23-storey hotel would have been Hammersmith’s tallest building, but has been shelved

The developer whose plan for a 23-storey hotel, Hammersmith’s tallest building, invoked a backlash from residents is instead looking to build student halls.

Due to the drop in international tourism and business travel, Dominvs Group has revealed that banks are currently unwilling to lend money for the hotel scheme.

While the company has not fully abandoned this planning application, it will submit another application to Hammersmith and Fulham Council later this year.

In a bid to appease residents, who mobilised under the Save Our Hammersmith campaign, the student halls would be 20 storeys tall rather than 23.

Under the new proposals, a second smaller building planned for the south side of the site in Talgarth Road would still be a hotel.

Residents, whose petition against the hotel received 1,270 signatures, argued that a rooftop bar and viewing platform would have allowed guests to look directly into their gardens, and that the building would be an eyesore from miles around.

Campaigners also argued that council planning officers overlooked the hotel’s potential to dramatically increase traffic congestion in residential streets between Fulham Palace Road and Barons Court Station.

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